With New Jersey and Mississippi sports betting in motion, it was only a matter of time before someone was picked to help facilitate things. Golden Nugget has multiple casino locations between the 2 states and recently formed a partnership with SBTech to provide sports betting solutions for the brick-and-mortar sportsbooks in these states. Atlantic City and Biloxi will play hosts to this new generation of land-based betting environments.
The partnership came after a drawn-out application process. With the winning bid, SBTech will be able to integrate their platform into the existing casino management systems. Thomas Winter, Senior Vice President and General Manager of GN, is happy with the new relationship and feels that SBTech will take the casino enterprise to the next level. Since sports betting is the future of US gambling, his logic makes sense. SBTech Chief Executive Richard Carter is proud of this partnership as well. Aside from their successful joining with Golden Nugget, Carter is optimistic that this will lead to relationships in other jurisdictions.
Most of SBTech’s work will come in on the front end. They are planning on implementing a solutions program that creates something unique to Golden Nugget. There will also be a trading strategy and risk management program implemented to allow the casino locations to offer unique pricing options for their sports categories. Interestingly enough, the NBA will not be a part of the New Jersey location’s package due to a conflict of interest stemming from owner Tilman Fertitta also owning the Houston Rockets.
SBTech already has a footprint in New Jersey thanks to a partnership with Churchill Downs and Resorts Atlantic City. This new deal allows them to get more involved with the local market and create something that can be modeled after in states to come. SBTech will have the option of working with land-based, online and mobile sports betting options.
Mississippi’s case is a little more cut and dry. Their legislation only supports land-based betting options. Mobile wagering will be available strictly within the physical foundations of casinos hosting betting options. There will be no online betting available. Mississippi may seem like an odd location for SBTech to tap into, but as part of the Golden Nugget brand, it provides another opportunity for SBTech to make a name for themselves.
With both parties satisfied with the deal, it appears things should go smoothly. New Jersey stands to gain a lot more from this. Perhaps Mississippi will lighten up on their legislation and allow SBTech to do more with their market.